Our Story
Built by parents, for the next generation of curious minds.
Jelly Bean Genius was created by two lifelong friends and parents who believe learning should feel natural, engaging, and built for real life.
After 40 years of friendship, we built something together.
We're two lifelong friends and parents who decided to build something meaningful together, a children's education brand rooted in our own experience as parents.
Between us, we're raising three kids across different ages and stages, which gives us a practical, everyday perspective on how children learn, play, and grow.
Everything we create starts with one question: would we use this with our own kids?
We saw a gap. So we filled it.
Too many educational products were either visually dull, poorly made, or disconnected from how kids actually learn at home. Here's what we changed — and why.
Visually dull, generic clip-art, forgettable design.
Bold, atlas-inspired visuals kids actually want to look at every day.
Made to be loved, not ignored.
Flimsy paper. Torn in a week. Junk drawer in a month.
Laminated, dry-erase, double-sided. Built to last for years of learning.
Write, wipe, repeat — for years.
Disconnected from how kids actually learn at home.
Designed by parents, tested with our own three kids before anything ships.
Real life tested. Promise.
What you get when you choose JBG
Four things we'll never compromise on, because we wouldn't accept anything less for our own kids.
Designed by parents
Every map, chart and reference is shaped by our own experience raising kids. No focus groups — just real life.
JBG / 5¢Made to last
Laminated, dry-erase, double-sided. Built to survive sticky fingers, spilled juice, and years of homework.
OK / 10¢Tested at home
Our three kids are the QA team. If a product doesn't earn a spot on our walls, it doesn't earn a spot on yours.
QA / 15¢Built to teach
Beautiful is great. But every JBG product is also designed to spark curiosity, build memory, and grow confidence.
ED / 20¢Real people. Real kids. Made in our New York studio.
We're not a faceless brand. Every product is designed, printed, and tested by us — and our own kids — in NYC.
Bring JBG into your classroom
Teachers are family too. Unlock bulk pricing, custom sets, and free printable worksheets when you sign up for our teacher program.
Join the Teacher Program